After launching over a decade ago at the trendy Devachan salon in New York City, DevaCurl quickly became the most popular curl care products among curly girls seeking to free their inner curl naturally. DevaCurl was one of the first hair care brands to replace harsh, damaging detergents with gentle, hydrating ingredients and botanical extracts. Today, DevaCurl offers a complete line of sulfate-, silicone- and paraben-free cleansers, conditioners and styling products that deliver healthy, naturally gorgeous, frizz free curls.